Data Analytics in Real Estate: 7 Ways Proptech Companies Can Boost Clients’ Marketing

As the real estate industry continuously evolves, proptech companies can use data analytics to help their clients create effective marketing strategies by analyzing specific information and trends. Gathering, analyzing, and forming actionable steps through data analytics allows them to support their clients in building hyper-targeted campaigns, optimizing pricing strategies, and staying current with market trends. 

With insight into data, proptechs can empower their clients to make informed decisions and achieve sustainable revenue growth. Continue reading to learn how data analytics in real estate can elevate proptech companies and their clients' marketing success. 

1. Identifying key consumer insights 

Proptech companies can use public record data to gain insights into their clients' target audience, including information about demographics, preferences, and customer behavior. This helps identify key trends and pain points that clients can focus on in their marketing efforts. 

Proptechs can use data analytics to find information on: 

Demographics provide data on a given area's age, income, and family size. 

Geospatial data identifies neighborhoods where potential buyers or renters have been the most active. 

Behavior data finds past searches, social media interactions, and website visits to show the preferences of what buyers or renters are looking for. 

Using this information will not only give clients insight into their target market but also help them create highly targeted marketing campaigns, ensuring they are using the right mediums and methods to reach their target audience. These data points will help your real estate clients increase engagement, build trust, and strengthen their pipeline with more qualified leads. 

2. Building data-driven marketing campaigns

Proptech companies can support their clients in building targeted campaigns that reflect the potential buyers' or sellers' preferences. Taking it one step further, proptechs can offer their clients the ability to integrate audience data and segment their audiences based on preferences. 

Segmentation will ensure that the marketing strategies reach the right audience. For example, if your client's buyers tend to use social media to search for properties, you can help your client create social media ads that target specific users. 

Audience data identifies where buyers are in the buyer journey or what their ideal property types are. By providing clients with this data, proptech companies can offer their clients insight that will help them grab their audience's attention and continue to generate high ROI. 

3. Leveraging forecasting analytics

With the use of predictive analytics and machine learning algorithms, proptech companies can help their clients anticipate market trends and consumer behaviors. Looking into historical data allows clients to identify future selling opportunities and understand when it is a good time to reach out to potential buyers. 

Proptech platforms can provide ideal times to send emails or other marketing outreach efforts to help agents properly nurture relationships and guide their clients through the selling or buying process. 

4. Tracking marketing performance 

Evaluating the data behind a marketing campaign will determine if the efforts were successful or if there are areas for improvement. Proptech companies can integrate analytics into platforms to help clients measure the success of their marketing efforts. 

Provide clients with the following KPIs on your platform to help your clients answer these questions: 

• Website traffic: Are property listings attracting viewers? 
• Lead conversion rates: Do inquiries turn into showings?
• Social media engagement: Are social media ads generating interest?

By incorporating real-time analytics into your proptech company's platform, your clients will gain insight into what’s working, what needs to be improved, and how they can refine their marketing strategies for better results. 

5. Developing pricing strategies

Pricing strategies can be one of the most important aspects of real estate marketing and business growth strategies. Proptech companies have the opportunity to provide their clients with structured data sets that real estate agents can use to create accurate pricing for their properties. By adding tools that will aggregate market trends and offer property comparison data, proptech companies can help their clients develop pricing strategies that will attract buyers without underselling their properties. 

Integrating these data sets into your proptech platform will help agents, investors and developers keep a pulse on inventory and demand to determine if a property is accurately priced. 

6. Analyzing market trends

Proptech companies can add market trend analysis to their platforms to provide real time price fluctuations, inventory shifts, and buyer demand. With this insight, real estate professionals can predict these changes and adapt their marketing efforts accordingly. This feature is especially valuable in volatile markets, keeping your clients one step ahead can make all the difference in finding marketing success. 

7. Making investment decisions

Aside from helping real estate agents, proptech companies can also help investors make informed decisions through data analytics solutions. Implementing these solutions into your platform will allow investors to understand property performance, market conditions, and economic indicators. 

Looking into both historical data and real time data will help investors determine high potential and high risk investments. Proptech companies can empower investors to continue building their portfolios and help agents market these investment opportunities to the right investors. 

Constellation1 data analytics solutions

Proptech companies have changed the real estate industry by empowering real estate professionals to use technology to properly list and market properties. Integrating data analytics solutions into proptech platforms will allow clients to fully understand audience preferences, predict market shifts, and measure campaign performance.

Constellation1 offers advanced data solutions that allow you to provide added value and insights to your clients. From enabling targeted campaigns to delivering actionable insights, our solutions can help elevate your offerings and drive long-term growth for you and your clients. 

Contact us today to learn how we can help your proptech company harness the power of data analytics to change the future of real estate and empower your clients to create successful marketing strategies.