Let’s be honest: when was the last time you really looked at your brokerage’s technology stack?
Was it just before or after your last big tech investment? Was it recent? What did you learn? Did any follow-up actions you took give you tangible results?
The truth of the matter is that most brokers rarely take the time to do a holistic review of the technology powering their business. The conventional wisdom is, “If it isn’t broken, don’t fix it,” or that if there were ways to get more out of your tech, they’d be so obvious you’d already know about them.
But in reality, your technology stack needs to be regularly reviewed to ensure your tools and solutions are helping you not just meet your current goals, but also allowing you to seize future opportunities. This will also allow your business to be more resilient during changing or difficult times.
A tech stack audit is an opportunity to review all the technology-based tools you use at your brokerage. This means taking a look at the front office platforms, apps, programs, and tools that help you provide a seamless internal and external customer experience, as well as the back office platforms that support the day-to-day operations at your brokerage.
During an audit, an inventory is conducted of everything your brokerage uses. This allows you to:
|Identify the most powerful and useful tools:||When you know what’s working for your team, you can keep doing it to replicate your success and invest more where your return is highest.|
|Look for redundancy or solutions you’re not using anymore:||You’d be forgiven if you’d forgotten about that streaming subscription you got two years ago. The same can be true of brokerage technology. There may be things you aren’t leveraging anymore or can drop because you have two tools that do the same thing. Over time, this could save you a lot of money.|
|Find additional pain points:||There are probably gaps in your tech stack that aren’t being filled or new challenges that have arisen from using sub-optimal products. Your audit will give you a roadmap for fixing what’s failing and set your brokerage up for long-term success.|
For a limited time, the tech experts at Constellation1 are offering complimentary 30-minute audits to new and existing customers. New customers can learn about our offerings and how we can help take your business to the next level, while existing customers can touch base with their account representatives, have their questions answered, and learn about new launches and integrations they might not have heard about.
After you schedule your free 30-minute audit, our team will give you a call to review and assess the current tools that make up your tech stack. During our call, we will help identify any potential areas of improvement and suggestions to help you reach your year-end goals and help you hit the ground running in 2023.
If you’re an existing customer, please contact your account representative, who will be happy to assist you. If you’re a new customer and would like the real estate tech experts at Constellation1 to offer their opinion on your tech stack (we’ll be honest, we promise!), click below to request a callback.