Lead generation is a coordinated symphony. Homebuyers and sellers don’t just pop out of thin air, and they don’t usually come from a single source. Some brokerages make the mistake of putting all their eggs into one lead gen basket, only to find it doesn’t produce enough leads to sustain their business. Brokerages need a well-rounded, holistic approach to lead generation. Our foolproof, two-pronged approach includes two major lead categories, leads from listings and leads from agents. Read on to learn how new tools can help you leverage these categories in different but complementary ways, bringing in leads while you sleep.
You might think your brokerage’s leads speak for themselves, but are you harnessing the power of the internet to make sure you get every single one? Unique, customized listing websites are an easy way to get your listings at the top of the search results in your market and make sure every potential buyer contacts you directly, and not someone else.
With a tool like Paradym by Constellation1, agents can automatically create beautiful, customized property sites for each and every listing. These sites are packed with features that encourage leads to interact with listings and get in touch in a variety of different ways. We’d be willing to bet your team isn’t currently harnessing the power of all these listing-driven lead gen tactics:
Video is the most searchable content online. Paradym automatically turns each of your listings into an eye-catching video and uploads it to YouTube. Thanks to tried-and-true search engine optimization strategies, your YouTube videos will generally show up in top search results for the property address. Each video links back to your website, listing page, social media, and property site (with all the lead generators listed above to help you get the lead!).
More than 70% of consumers will drive by a property they’ve found online, and potential sellers are likely to list with agents who are active in their neighborhoods. Once a buyer has seen a house in person, they typically decide if they’re ready to start a conversation with an agent. If they are, you want the lead! Paradym has two powerful lead generators to engage buyers who are at the property and get them to contact you online:
Paradym creates flyers ready to be delivered to your target markets, either in print or digitally. Flyers contain agent contact information and a QR code they can scan with their phone to connect to the property site. Brokerages can choose from a variety of ready-made templates or work with our designers to customize their own beautifully branded flyers.
Paradym’s attractive email templates are a great way to share listings with your database of potential buyers, other agents, and your network. You can also send emails to encourage sellers to post their property sites to their own social media pages, leveraging their networks as well.
Paradym allows you to create scannable QR codes for your listings and Property Showcase that you can use anywhere, both in print and online, so potential buyers have instant access to essential listing information and calls to action.
Agents themselves are a brokerage’s most powerful lead-gen tool, but 90% of agents don’t market themselves consistently or effectively. This is especially true on social media. With the right tools, you can make sure 100% of your agents are using their networks to get leads from their spheres of influence.
A great way for agents to show their sphere that they’re active and successful is to post their listings on social media. Paradym automatically posts new and current listings on agents’ behalf, so they never forget to post or market online. Listings continue to post for as long as they’re active.
Paradym’s expert team of content writers and curators has developed an ever-growing database of over 40,000 real estate-related articles. Each agent in your office will receive different content delivered directly to their social profiles. Whenever a potential client clicks to read an article, they will find it branded for both your brokerage and the agent, with two calls to action: either “Find My Dream Home” for potential buyers and “Free Home Evaluation” for potential sellers.
Paradym’s social experts create custom, high-quality photos and videos that stop the scroll, add variety, and let you put your best foot forward. The accompanying posts include real estate tips, advice, and even motivational quotes that create a positive impression of your brand.
Take advantage of higher social media traffic during holidays by sharing festive messages and heartwarming visuals with your entire audience.
A comprehensive online and offline marketing strategy that generates leads from many sources is the best way to keep your real estate business healthy and thriving.