Busy brokers and agents have a tough challenge when it comes to social media: today’s average homebuyer spends hours on social each day, but the typical agent (and seller) tend to be less comfortable with social media and less confident in what they post.
The solution: technology!
Fortunately, there are tools real estate professionals can use to take the task of social media marketing off their plates like Paradym by Constellation1, our digital marketing solution.
Social publishing pays dividends, and with the right solution, your team can reap the benefits with minimal effort. And now, thanks to changes to the Instagram API and new enhancements to our Reach Social tool, our users can take advantage of automated Instagram posting, which was previously unavailable due to Instagram’s platform restrictions. Read on to learn more about this new enhancement and how you can use it to help your business grow.
According to DataReportal, there are nearly 160 million active Instagram users in North America. And according to Business.com, millennials, which constitute the largest group of first-time homebuyers today (read: major source of leads!) are using Instagram more than any other platform.
Until recently, Instagram blocked third-party tools like Paradym by Constellation1 from being able to post automatically, which affected the user experience. Users had to manually go to Instagram every time they wanted to post, adding friction to the posting process and making it more difficult.
Now, users can post automatically to Instagram without leaving Paradym platform. Let’s show you how!
These instructions and tips are for existing Paradym by Constellation1 customers. Not using our digital marketing suite yet?
After taking a few simple steps, you’ll be able to start automating your Instagram posts and capturing more organic real estate leads from this incredible social media platform.
Meta, Facebook and Instagram’s parent company, requires you to have a Professional account in order to post using third-party solutions like Paradym by Constellation1. Thankfully, it’s really easy to switch your personal Instagram account to a professional one.
From your mobile device:
If you prefer to use your computer to complete this process, the steps are nearly identical, but the user interface elements will appear elsewhere on your screen.
To be able to post to your professional Instagram account from Paradym by Constellation1, you must also link it with your Facebook business page, which most users have already set up.
This process is also very easy:
From the Settings screen of your Paradym account:
Paradym by Constellation1 uses your active listings and MLS information to automatically create engaging posts with an image, property information, and a call to action. As this information is included in your listing, your Instagram posts will include:
When Smart Schedule is enabled, your posts will automatically go live during normal working hours when engagement is highest (from 8 am to 8 pm ET) and be spaced at least 1 hour apart.
If you need any help with this process, feel free to reach out. Existing customers can write to firstname.lastname@example.org or call +1 800-503-5163, option 2, then option 7. Not a customer yet? Click the button below to get started!
Paradym by Constellation1 is your solution for taking your online presence to the next level. And now, you can get even more out of Instagram by automating your posts, getting more eyes on your listings, and driving more traffic to your website.
Paradym by Constellation1 makes you feel like you have the personal support of a digital marketing team 24/7. Our customers love it, and if you haven’t tried it yet, we’d love to show you what it can do.
Request a callback below and one of our digital marketing experts will be in touch with you shortly.