Data Analytics in Real Estate: 7 Ways Proptech Companies Can Boost Clients’ Marketing

As the real estate industry continuously evolves, proptech companies can use data analytics to help their clients create effective marketing...
3-minute read

Brokers: learn why professional Instagram accounts provide the biggest benefits for agents

Social media is an incredible tool for building a brand, generating awareness about your business, and attracting and converting leads. In an...
5-minute read

Real Estate One: Embodying a New Approach to Brokerage Technology

More than a decade ago, Real Estate One had the opportunity to upgrade its tech and onboard a single brokerage-wide management platform with a...
2-minute read

Brokers: Pull these 3 levers today to boost brokerage profits tomorrow

It’s no secret that running a brokerage is hard work. If it were easy, everyone would do it! This is especially true for broker/owners, who are...
4-minute read

ChatGPT for real estate: stop worrying and learn how it can help you work smarter

There is a lot of excitement about the promise of AI-powered tools like ChatGPT, and a lot of confusion about some of their (false) promises. There’s...
7-minute read

The best lead strategy for growth in any market condition

As Bob Dylan so aptly put it, the times they are a-changin’, and they’re more uncertain than ever. Industry projections remain volatile this year as...
3-minute read

The latest US migration trends and how brokers can use them to their advantage

Buyers and sellers have a lot to think about before deciding to contact an agent. So many factors go into buying or selling a home. Sometimes, buyers...
3-minute read

Why tech debt is something your brokerage can't afford to pay

Tech debt is an often overlooked but business-critical concept that affects real estate brokerages around the country. In this post, we explain what...
5-minute read

9 features the best real estate accounting software MUST have

So many online resources talk about the best real estate accounting software for agents and property managers, but what about for brokers?
6-minute read

How to get the most out of automated Instagram posts

Busy brokers and agents have a tough challenge when it comes to social media: today’s average homebuyer spends hours on social each day, but the...
4-minute read